Advertising Pieces
INTRODUCTION
You have invented or created a product, logo and packaging materials. Now you have to create the Advertising and Promotional Material for your product. Decide on a Marketing plan and what you would need to do to best promote your product.
This is the final of three projects that uses related designs or images, to create a whole ‘campaign’ for your product
ADVERTISING PIECES
Brainstorm how best to advertise your product, then get feedback from classmates before you create your ads.
- What is the best part of your product? Explain in a bit of Detail what you think people would notice first.
- What is your target demographic (your customers) and how will you market it?
- What pieces will you create for your ‘campaign’?
- What are the most important visual elements for your product and how will you use them?
Collect some Feedback on the above three points from at least 3 students. Record their responses and suggestions.
You will need 3 or more pieces – incorporate the feedback you collected
Ideas: Poster, Flyer, Junk Mail, Business Card, Print Ad, Bus Banner, Body Paint
- Create some rough sketches of the pieces you will create and get your planning approved
- Create your pieces using either a variety of software, or cut-and paste
- If you have more than one target customer, you can modify your designs to appeal to other set of demographics
KEY CRITERIA: Proposal signed, pieces work together, professional design, explain what matters for marking