Logo

INTRODUCTION

Create a logo and colour scheme for an invented company. You can base this on the work you did earlier, but you can also do something different. You will next re-create your brand on the computer, and create packaging for your design.

BASIC REQUIREMENTS

• 1. Describe your company in 3 sentences or MORE.
  • Who will buy/use,
  • what is it like, etc….)
• Make some rough sketches for your logo before you settle on you final design. (Minimum 3)
• Create the good copy in full colour, showing some 3-D or shading ON PAPER – NOT THE PC!
• Submit all work (Profile, Sketches, Final) for marks.

TIPS FOR THINGS TO INCLUDE:

• The NAME of the product, service and/or manufacturer or sponsor.
  The name must be PART OF NOT AN ADDITION TO THE SHAPE OF THE DESIGN.
• The FONT – Pick an appropriate style of lettering. The lettering must be BOLD and in a style suitable for the message conveyed by the logo.
  • You would not choose a curly script style for a football logo
• The SHAPE – Logos are generally quite simple in their design.
  • The overall shape or LINE of the design is important as it makes the first impression on the viewer:
    • Curved lines – grace, elegant, motion, feminine
    • Diagonal – action, energy, force, motion
    • Horizontal – calm, peaceful, tranquil
    • Vertical – strength, dominance, masculine!
• The COLOURS- Logos use colour to add contrast and to catch the viewers’ attention.
• Re-create your paper Design using Illustrator or Photoshop
  • Make AT LEAST 4 versions, experimenting with colours and effects (Slight variations OK)
  • If using Illustrator, check with your instructor if there are specific tools that would simplify your design or for suggestions
  • If using Photoshop, make sure your image is large enough resolution!
• Submit your initial sketches along with the final product for marking.

KEY CRITERIA:

• Good sketches and profile,
• Originality and complexity of design,
• Neatness.
• Paper and Digital versions match.

EXTENDING:

Design colour backgrounds or graphic elements that compliment your text.

KEEP YOUR GOOD COPY (or digital dopy) for your packaging assignment.