Logo &

INTRODUCTION

This will tie together the work done so far. You will use logos you created in the last two assignments as a starting point and create a set of Business Stationary for your company using InDesign, putting all your skills so far to use!

BASIC REQUIREMENTS

THE CORPORATE IMAGE & LOGO:                                                                

1. Re-create your paper based logo Design from the earlier Assignment, using Illustrator.
2. Combine with Text and create AT LEAST 4 versions.

• Experiment with colours and effects
• Design colour backgrounds or graphic elements that compliment your text.
  • check with your instructor if there are specific tools that would simplify your design!

3. You get marks for the complexity of your logo, so make sure you do a good job!

STATIONARY:

1. Go to the templates folder and open StationaryTemplate.indd
2. Save the file to your own directory.
3. Use your Logo and extra Information to create a ‘look’ for your business card.
4. Copy the elements onto the Letterhead, and modify so it ‘works’ as Stationary (There has to be room for text to be typed)

5. Create an Envelope design. Keep the same look as the Letterhead.

• Keep the design small, the Envelope has to be ‘mailable’

6. Create TWO Forms that could be part of your business.
   1. Keep the same look as the Letterhead
   2. Menus, Invoices, Ads, Pricelists, Specials, Product specs are all god ideas
   3. Make them look professional! – look on the web for samples and ideas.

SUBMIT:

Use your Name and block in the filename, and SUBMIT files (Both InDesign and Illustrator files)

 KEY CRITERIA: Logo quality and complexity, Forms complete with consistent theme and look, complexity