AD Photos

Advertising Photography

Cost: $9+ (if done with film)

Plan a shoot of a subject that you are going to use to create your own full page advertisement.


Re-read the text on lighting and make notes that will enable you to answer the questions on the topic of lighting a subject. Also, recall the work you did on using natural light in your earlier assignments.

1.       Shoot a 30 image roll of film (60 digital pictures) using a variety of lighting effects

·         Keep track of your lighting setups, exposure and F-stop information

2.       Develop the film and make a proof sheet of your negatives. (or InDesign Thumbnails)

3.       Make the prints you want to use and take them to the computer to scan.

4.       Develop a full page advertisement using Photoshop or InDesign.

·         Look at how lettering is used in a variety of sizes, tones and textures.

·         Look at how it is placed on a page; refer to magazines to have some sense of the use of lettering.

5.       Save multiple versions of your ideas before you finalise a decision.

·         Submit your designs electronically

·         Draw a lighting diagram for your best shot (use the template for this).



Use the digital SLR and multiple Flash heads / Studio Flash to create a variety of images.

Record all you settings and locations of the flash heads

(You will have to make 5 versions of your ad to make up for not developing / printing images)



– Contact Sheet (Or Digital Thumbnails)

– Finished Ads placed in a folder and submitted with your name and block in the file name


KEY CRITERIA: Image data, quality, variations are unique
CHALLENGE: Create additional versions of your GOOD copy of your ad and submit.
Gallery of Samples