AD Pieces

Advertising Pieces

INTRODUCTION

You have invented or created a product, logo and packaging materials. Now you have to create the Advertising and Promotional Material for your product. Decide on a Marketing plan and what you would need to do to best promote your product.

The next three projects will use related designs or images, to create a whole ‘campaign’ for your product

Instructions

ADVERTISING PIECES

Brainstorm how best to advertise your product, then get feedback from classmates before you create your ads.

  1. What is the best part of your product? Explain in a bit of Detail what you think people would notice first.
  2. What is your target demographic (your customers) and how will you market it?
  3. What pieces will you create for your ‘campaign’?
  4. What are the most important visual elements for your product and how will you use them?

Collect some Feedback on the above three points from at least 3 students. Record their responses and suggestions.

You will need 3 or more pieces – incorporate the feedback you collected

Ideas: Poster, Flyer, Junk Mail, Business Card, Print Ad, Bus Banner, Body Paint

  1. Create some rough sketches of the pieces you will create and get your planning approved
  2. Create your pieces using either a variety of software, or cut-and paste
  3. If you have more than one target customer, you can modify your designs to appeal to other set of demographics

 

KEY CRITERIA: Proposal signed, pieces work together, professional design, explain what matters for marking

Gallery of Samples