Packaging

Instructions

PACKAGING DESIGN

INTRODUCTION

Put all your design skills to use by creating packaging for a product. This product should be one that you have invented. By having attractive packaging, you product will sell. In order for you to understand how this packaging is put together, you should collect several packages from actual products and take them apart, so you can figure out the construction of your own product.

BASIC REQUIREMENTS

1. Determine what product you will design the packaging for. Who will use it? Who will buy it? Answer below:
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2. Work out the shape of the package, and how it is decorated in a sketch, before you start any cutting.
3. Create a ‘dummy package’ out of paper, so see how it would work, and work out decoration on this package.

At this point get your project approved Date:__________ Initial:_____________

4. Create your final product IN COLOUR – use coloured paper, the laser printer, or colour it with pen.
– You can use all of the computer skills you have learned so far, but you can also do this assignment on paper.
– Later, you will also create some marketing materials for your product, so keep any images you used.

Final Product should have
– Product name
– Slogan or catch phrase
– Some product information (ingredients, heath, warnings – it depends on the product)
– UPC Barcode

KEY CRITERIA:

Planning, approval, Professional Package, Complexity

CHALLENGE:

– Create a simple and preferably unique way of opening and closing your package that is not just a box

Gallery of Samples